Week2 PartB: Entry#4

 Tuesday, September 8, 2020

Blog Entry#4: 

  1. Name: Milk Bar

    https://milkbarstore.com/collections?utm_medium=cpc&utm_source=google&utm_campaign=10101263896&utm_content=454686749444&utm_term=milk%20bar&gclid=CjwKCAjw19z6BRAYEiwAmo64LXJybzlAtYwq7ThL7DyGja3E3GbZvVECT7R74wJHg0kaO2LtBCkUfhoCNdsQAvD_BwE 


-Milk Bar is a bakery that is owned by Christina Tosi and the Manhattan-based Momofuku restaurant group. Milk Bar is known for their amazing desserts such as their birthday cake, Milk Bar Pie, and their cookies. Milk Bar has a few locations all over the united states, but they have most of their locations in New York. 


  • Milk Bar has many social media platforms that they participate in like Twitter, Facebook, and Instagram. They do have a link to all of their social media accounts on the bottom of their website.Their updates for social media posts ranges from daily to weekly.

  • Twitter: September 2, 2020   Facebook: September 2, 2020  Instagram: September 8, 2020

  • Twitter: 59.6K followers Facebook: 80.6K followers Instagram: 684K followers 

  • Milk Bar does an amazing job with posting pictures of their desserts and communicating with their customers/followers.Each post always has a picture of all of their creations and reminds people about their classics and what new desserts are coming.  


  1. Name: AmeriColor 

    https://www.americolorcorp.com/?gclid=CjwKCAjw19z6BRAYEiwAmo64LWXYcboXhNfavj5CWAVD0kqqaJ4x7LrpOht6F3_W7qgqoG-w-8KfNRoC8P4QAvD_BwE


- AmeriColor Corp. is a family owned and operated company, they manufacture food color and other baking materials. They are one of the most popular food gel companies in the pastry world. 


  • AmeriColor participates in Facebook, Instagram, Youtube. They have links to their account on their website.

  • Facebook: 6,823 followers  Instagram: 75.4K followers  Youtube: 3,309 followers

  • Facebook: 9/7/20  Instagram: 9/7/20 Youtube: a year ago

  • AmeriColor really only uses Facebook and Instagram for social media. Their Youtube was only updated three time last year. I think they could really improve on their social media and participating in new social media platforms like TikTok.


  1. Name: Bon Appetit 

    https://www.bonappetit.com/?_ga=2.87551642.324663937.1599594991-1110866736.1599594991&_gac=1.114837877.1599594991.CjwKCAjw19z6BRAYEiwAmo64Lcvu5tPZPx0dvAmx5Il96xwjp6p7xf6xOB34CR9nw_yYUcNama2d6hoCZr0QAvD_BwE


-Bon Apetit is an American food and entertaining magazine. Each month they have new recipes, entertaining ideas, restaurant/ food reviews, and so much more.  


  • Bon Appetit has an account with Twitter, Facebook, Pinterest, Youtube, Instagram. They have links to all of these accounts on their website. Their posting schedule is mostly monthly. 

  • Twitter: 3.2M followers, Facebook: 2.4M  followers, Pinterest: 339K followers, 

Youtube: 5.99M subscribers, Instagram: 4M 


  • Twitter: 9/8/20 , Facebook: 9/8/20, Pinterest: June 2020, Youtube: June 2020, Instagram: 9/8/20

  • Since this is a magazine they mostly update their social media platforms from everyday to every month. 


  1. Name: William Sonoma

    https://www.williams-sonoma.com/?Kenshoo=_k_CjwKCAjw19z6BRAYEiwAmo64LTy42S_UhHxKlnfactCDGLwTWF6wj1-o3Imdp9WJm7RxELTGeafo0hoC_ZgQAvD_BwE_k_&cm_ven=BrandSearch&cm_cat=Google&cm_pla=Brand_Search_Exact&cm_ite=william%20%24%20sonoma&gclid=CjwKCAjw19z6BRAYEiwAmo64LTy42S_UhHxKlnfactCDGLwTWF6wj1-o3Imdp9WJm7RxELTGeafo0hoC_ZgQAvD_BwE  


-William Sonoma is an American retail company that sells kitchen-wares and home decor. 


  • William Sonoma has accounts with Facebook, Twitter, Instagram, Youtube, and Pinterest. They do update these account regularly, mostly everyday. And you can get links to these accounts on their website.

  • Facebook: 999,307 followers, Twitter: 103.5k followers, Instagram: 1.3M followers, Youtube: 87K followers, Pinterest: 477K followers

  • Facebook: 9/8/20, Twitter: 9/8/20, Instagram: 9/8/20, Youtube: One week ago, Pinterest: One week ago. 

  • I think William Sonoma does a really good job a updating all of their social media accounts. 



  1. Name: Lecreuset 

    https://www.lecreuset.com/?gclid=CjwKCAjw19z6BRAYEiwAmo64LfgSMSZUIExbHTPxmzf4BUHWgtqi5-j-1yVV3EjyrF1hwdxFnDyxCRoCxmsQAvD_BwE


-Lecreuset is a famous French cookware manufacturer, they are best known for their colorful cast-iron cookware like the Round Dutch Oven. 


  • Lecreuset has a Facebook, Instagram, Twitter, pinterest, and a Youtube account. They do update these accounts very often, almost everyday. They do have links to all of these accounts on their website. 

  • Facebook: 371,776 followers, Instagram: 586K followers, Twitter: 43.7K followers, Pinterest: 28K followers, Youtube: 20.5K subscribers. 

  • Facebook: 9/8/20, Instagram: 9/8/20, Twitter: 9/8/20, Pinterest: 9/8/20, Youtube: 9/3/20. 

  • Lecreuset is always on top with updating their content on all of their social media accounts.  



    After going through all five of these businesses I saw how important it is to update your social media accounts every day, and all so having accounts with all of the social media platforms. All of these businesses make sure that their content is repeatable, that it’s always fresh. Their websites are even organized and simple, you are not greeted with too much information on one page. I think after doing this assignment shows how social media plays a big part in owning a business since everyone's life is surrounded by social media.  


Comments

  1. Hi Julia,
    Hi Julia, it looks like you can gleam some great ideas and themes from these very large companies related to your business. I wonder if you can gain an audience looking for very local, individual flair that your business can showcase and locals will want to follow you. Are there other businesses your size in San Diego or other areas along the California coast that you may get ideas from? I struggle with the thought of daily posts and wonder if quality may be more impactful than quality as we need time to run the business too! Looking forward to sharing strategy ideas!

    ReplyDelete
  2. Hi Julia,
    Hi Julia, it looks like you can gleam some great ideas and themes from these very large companies related to your business. I wonder if you can gain an audience looking for very local, individual flair that your business can showcase and locals will want to follow you. Are there other businesses your size in San Diego or other areas along the California coast that you may get ideas from? I struggle with the thought of daily posts and wonder if quality may be more impactful than quality as we need time to run the business too! Looking forward to sharing strategy ideas!

    ReplyDelete
  3. Hi Julia! I can tell you're into baking and that is your business based off of your choices. I think it's nice you chose to look at major companies in your business, but I agree with Marla in that it would be beneficial to look locally at what others are doing on social media to see where you stack up. What do you think about using Pinterest as a platform? I think it's great. It doesn't necessarily work for my industry, but I think with baking/cooking/kitchenware it's a great way to showcase what goes into recipes. It seems like the three companies who you chose that use it seem to have success with it.

    ReplyDelete
  4. Hi Julia! I could tell in reading your research that you feel you should have multiple social media platforms and update them consistently (maybe even reusing some content from the past). I was wondering what your thoughts were on bringing in newer social media, like Tik Tok. What do they bring to the table, beyond social media (like Instagram) that has been around a little longer?

    ReplyDelete

Post a Comment