Week# 8: Entry 13

 Monday, October 19, 2020

Blog Entry #13: 

    For the four businesses that I picked to look over for this week was, Lillyluvscakes, Prager Brothers Artisan Breads, Carlo's Bakery, Crumbs and Doilies cupcakes.  

The first two are a small business, for Lillyluvscakes is a home bakery business that is located here in San Diego. Lilly has 21.2K followers on Instagram, she moves a lot due to her husband's military job. She gained so many followers back in 2015 when FoodInsider did a video of her making the famous flower decorating techniques that she does. Lilly posts every day of what she is making, but she also posts a lot of her personal life mostly on the story feature. The type of hashtags is sugar cookies, cookie decorating, Buttercream. For the Prager Brothers, Artisan Breads is a local small-town business here in Encinitas, they first started selling bread at local farmer markets, and then they opened up their stores in Carlsbad and Encinitas. The Prager Brothers have 10.5K followers on Instagram, they post every day, they mostly post behind the scene stuff, like the preparation of bread making, packaging, new recipes, etc. They type of hashtags that they use is bread, healthy food, and healthy bread.  

  For one of the two large businesses, is Carlo's Bakery is a very well known bakery in New Jersey. It is a family-owned business that eventually ended up having their reality show on TLC. The show followed Buddy ( the owner) and his family and staff around the bakery to see how they made their amazing cakes. Due to many people watching the show, they have gained many 2.2M followers on Instagram. The hashtags that they use are cake boss, Carlos bakery, nationwide delivery, etc. The second large business is the Crumbs and Doilies Cupcakes which is located in London, England. They have always been a well-known bakery, but it wasn't until the owner Jemma uploaded videos of how to make her famous cakes/cupcakes on youtube that her bakery became famous. On youtube, she has 2.01M subscribers and 329k followers on Instagram, for their post they mostly post every other day, the hashtags that they use are baking, London bakery, cupcakes, cake. 

  Using hashtags on your post is very important since when using them it could sorting out which people would be interested in looking at your post, and this could be applied with all social media platforms.       

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